2006

Key sponsors and supporters got a firsthand experience of the Games

Key sponsors and supporters got a firsthand experience of the Games
2007

A new tagline for an awareness campaign leading to Beijing

A new tagline for an awareness campaign leading to Beijing

"They said I'd never live a normal life..."

Three powerful radio ads were played thousands of times around Australia

Three powerful radio ads were played thousands of times around Australia
2008

The UNBELIEVABLE print campaign kicked off as the Games approached

The UNBELIEVABLE print campaign kicked off as the Games approached

The TV ad was the final element of the UNBELIEVABLE campaign

The TV ad was the final element of the UNBELIEVABLE campaign